Website - Xtend-Life
Xtend-Life's website is now live! After working on the rebrand of Xtend-Life, phase 1 of their website redevelopment is complete.
The redesign of the website included a full usability study into the navigation and content of the site, with one main aim of improving how quickly and easily people could find information and available products.
Phase 2 of the website will involve the addition of improved customer features such as back orders, order tracking, an account section and further functionality to improve the user's experience.
After launch the site statistics showed more pages were being viewed and users were spending longer on the website.
Xtend-Life really are experts in the field of natural supplements, and in being so, have an incredible amount of information regarding each supplement and health condition.
We looked at ways of taking this content and breaking it into managable sections but keeping overviews that are comprehensive enough for the average user. This allowed us to make bite size content and let's the user go as "deep" into the site as they like to easily find further information.
Because of this indepth content it was important that the navigation and usability of the site worked effortlessly. By adding quick links from all the pages to different health conditions and products we allowed the user quick and easy access to relevant information and products. This also allowed returning customers to find their product in one mouse click, rather than 4 on the old site.
Working in line with the new branding we developed for Xtend-Life the website was kept clean, modern and specifically designed to target a growing American market. The website was also designed to lift the company's market position from "local New Zealand product" to "International brand" to sit alongside the global elite supplement brands.
Check out their new website at www.xtend-life.com
Related Info
Ecommerce Websites
Xtend-LIfe Ecommerce Website
The redesign of the website included a full usability study into the navigation and content of the site, with one main aim of improving how quickly and easily people could find information and available products.Phase 2 of the website will involve the addition of improved customer features such as back orders, order tracking, an account section and further functionality to improve the user's experience.
After launch the site statistics showed more pages were being viewed and users were spending longer on the website.
Xtend-Life really are experts in the field of natural supplements, and in being so, have an incredible amount of information regarding each supplement and health condition.
We looked at ways of taking this content and breaking it into managable sections but keeping overviews that are comprehensive enough for the average user. This allowed us to make bite size content and let's the user go as "deep" into the site as they like to easily find further information.
Because of this indepth content it was important that the navigation and usability of the site worked effortlessly. By adding quick links from all the pages to different health conditions and products we allowed the user quick and easy access to relevant information and products. This also allowed returning customers to find their product in one mouse click, rather than 4 on the old site.
Working in line with the new branding we developed for Xtend-Life the website was kept clean, modern and specifically designed to target a growing American market. The website was also designed to lift the company's market position from "local New Zealand product" to "International brand" to sit alongside the global elite supplement brands.
Check out their new website at www.xtend-life.com
Related Info
Ecommerce Websites
Xtend-LIfe Ecommerce Website
Labels: Content Writing, Websites, Xtend-Life
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