The Making of "AKA is Back" - Part 2
This follows on from "The making of AKA is back - Part 1", showing the steps in creating the Nomis print campaign.
After completing work on AKA we needed to create the environment that he was to be standing in. This of course had to be relevant to the brand and himself. We wanted to add weather effects to help create the correct mood and attitude of the concept.
So we literally started out by having a layered file with AKA in the foreground on a black background.
For the forefront of the background we found a stock image of a playing field. It didn't really matter what was in this image, just that the perspective of the grass was correct.
With a little bit of airbrushing, an area of the grass was taken into the AKA image and mirrored on each side of the picture. We wanted to try and keep a symmeticral aspect to the image to again help the focus of the image be AKA and the boots. (Your eye naturally gets drawn into the centre of the image).
The next step was to simply remove the colour from the grass.
Next, a little trick to help the perspective of the image was to fade out the grass into black.
Happy with the foreground, we could next look at the stadium behind AKA. This was a little tricky as we could not source a stock image of a stadium with the correct angles and perspectives we required.
Our solution was a quick trip to a stadium to take a photograph ourselves. We would obviously need to be careful to ensure that the final image did not really resemble the photograph and any advertising, logos, sponsorship visible in the original photograph were removed.
Taking as much detail as we could out of the stadium image we created a simple but effective stadium backdrop. We copied this into the composition.
To finish off the stadium we just duplicated the first stadium image, flipped it over and positioned it on the other side of the image. Again creating this symmeticral effect helping draw your eye into the centre of the image. It also helps create this "hero" effect.
All that was now left to do was the sky and this is covered in "The making of AKA is back - Part 3".
After completing work on AKA we needed to create the environment that he was to be standing in. This of course had to be relevant to the brand and himself. We wanted to add weather effects to help create the correct mood and attitude of the concept.
So we literally started out by having a layered file with AKA in the foreground on a black background.
For the forefront of the background we found a stock image of a playing field. It didn't really matter what was in this image, just that the perspective of the grass was correct.
With a little bit of airbrushing, an area of the grass was taken into the AKA image and mirrored on each side of the picture. We wanted to try and keep a symmeticral aspect to the image to again help the focus of the image be AKA and the boots. (Your eye naturally gets drawn into the centre of the image).
The next step was to simply remove the colour from the grass.
Next, a little trick to help the perspective of the image was to fade out the grass into black.
Happy with the foreground, we could next look at the stadium behind AKA. This was a little tricky as we could not source a stock image of a stadium with the correct angles and perspectives we required.
Our solution was a quick trip to a stadium to take a photograph ourselves. We would obviously need to be careful to ensure that the final image did not really resemble the photograph and any advertising, logos, sponsorship visible in the original photograph were removed.
Taking as much detail as we could out of the stadium image we created a simple but effective stadium backdrop. We copied this into the composition.
To finish off the stadium we just duplicated the first stadium image, flipped it over and positioned it on the other side of the image. Again creating this symmeticral effect helping draw your eye into the centre of the image. It also helps create this "hero" effect.
All that was now left to do was the sky and this is covered in "The making of AKA is back - Part 3".
posted by Hello Media at
10:17 AM
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