The Making of "AKA is Back" - Part 3
This follows on from "The making of AKA is back - Part 2", showing the steps in creating the Nomis print campaign.
With AKA and the stadium complete we needed to finish off the concept by adding the sky.
As previously discussed in parts 1 and 2 we wanted to create a stormy effect to further strengthen the mood and attitute of the composition. We also wanted to create an effect in the sky with the sun breaking through the clouds forming "devil's horns". This would not only look fantastic, adding a great focus, but also plays along with AKA's personality and give an extra attitude to the campaign.
We started off by finding some suitable stock photography of clouds.
We then airbrushed the clouds to form a horn shape, removed all the colour, and altered the brightness and contrast to make the clouds more dramatic.
After completing the cloud effect we wanted, we transferred the clouds to our composition file. As the original size of the cloud image was smaller than the image of AKA we were working with, we would need to work on this further. (We were designing this for use on billboards 12m wide so our initial photoshop file was very large!)
Firstly we just copied and flipped over the image of the clouds, creating the horn effect on both sides.
Again using the clone tool in Photoshop we filled in the rest of the sky.
Once the sky was quickly filled in, we spent further time refining the clouds to make them look more realistic and less "cloned" and add further emphasis to the "horns".
Now the composition was nearly complete and just required a rain effect adding over the clouds. We did this using a process very similar to this.
And there we have it. We tidied off the bottom of the image by adding a ripped paper effect and "AKA was back!"
We hope the this has given you a small insight into the creative process that we go through and some of the techniques we use to take an initial photo shoot to a finished campaign.
With AKA and the stadium complete we needed to finish off the concept by adding the sky.
As previously discussed in parts 1 and 2 we wanted to create a stormy effect to further strengthen the mood and attitute of the composition. We also wanted to create an effect in the sky with the sun breaking through the clouds forming "devil's horns". This would not only look fantastic, adding a great focus, but also plays along with AKA's personality and give an extra attitude to the campaign.
We started off by finding some suitable stock photography of clouds.
We then airbrushed the clouds to form a horn shape, removed all the colour, and altered the brightness and contrast to make the clouds more dramatic.
After completing the cloud effect we wanted, we transferred the clouds to our composition file. As the original size of the cloud image was smaller than the image of AKA we were working with, we would need to work on this further. (We were designing this for use on billboards 12m wide so our initial photoshop file was very large!)
Firstly we just copied and flipped over the image of the clouds, creating the horn effect on both sides.
Again using the clone tool in Photoshop we filled in the rest of the sky.
Once the sky was quickly filled in, we spent further time refining the clouds to make them look more realistic and less "cloned" and add further emphasis to the "horns".
Now the composition was nearly complete and just required a rain effect adding over the clouds. We did this using a process very similar to this.
And there we have it. We tidied off the bottom of the image by adding a ripped paper effect and "AKA was back!"
We hope the this has given you a small insight into the creative process that we go through and some of the techniques we use to take an initial photo shoot to a finished campaign.
posted by Hello Media at
10:06 AM
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