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We have now completed work on the brand redevelopment of BodyGuard, the New Zealand based supplement company.

Hello Media was approached by BodyGuard to help re-position their brand and products for a new marketing initiative that would involve branding, label and packaging design, brochure design, a consumer focused website and an ecommerce website. Of course we were only too happy to get involved. Our experience on a similar branding project for Xtend-Life Natural Supplements obviously came in handy.

BodyGuard's flagship product is BodyGuard Max a Selenium and anti-oxidant supplement that protects the body and immune system from potentially harmful free radicals. It is the official supplement of the Canterbury Crusaders, a New Zealand rugby team that features world stars like Richie McCaw and Dan Carter. These guys swear by the supplement helping them to recover from training and matches, so it can't be too bad!

The previous market positioning of BodyGuard was very research based and was only really known about through word of mouth throughout New Zealand. Our brief was to position the brand as "if you take one antioxidant supplement, you should be taking BodyGuard Max", showcasing that these supplements are taken by professional athletes, because they work! Of course they wanted a much more visually appealing brand too that would have global appeal.

We wanted to make a much more engaging brand and to help achieve this the site features a variety of video testimonials from the athletes, the founder of BodyGuard and members of the general public giving their honest feedback on the products.

We're just waiting for some final supplement bottles to be sent over to us and we will then add some pictures of the bottles and labels. We've really modernised their labels using foiling and metallic inks, sending the visual appeal through the roof but more importantly really adding some value to their products and repositioning the brand nicely.

Related Info
www.bodyguardmax.com
Web Design
Ecommerce Websites

Labels: BodyGuard Max, Branding, Ecommerce, Packaging, Print, Website Design