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Wednesday, May 16, 2007

Email Marketing
Are you considering email marketing? Not sure where to start?

As we have recently been receiving a lot of interest in our email marketing service we have put this little article together to show off some of our recent email newsletter designs.

An effective newsletter design is not just a great big ad for your business or your products. It should include information of interest and of value to the recipient, whether or not they use your services or buy your products.

Why is email marketing so popular with our clients? Well, because:

- It is much cheaper than other forms of marketing
- It offers a high return for a relatively low investment
- It can be delivered instantly and at a set time on a set day
- It lets you send your message direct to your target audience
- It's easy to track
- Full reporting allowing you to see how effective your newsletter has been
- Most people check their email regularly
- Automatic subscribing and unsubscribing capabilities
- And we do great designs too!

Of course, we like to think we do a good job for our clients and below are some examples of recent email campaigns we have created. We've even had a little bit of industry recognition for some. Of course, we prefer the praise from our clients for delivering great campaigns but a pat on the back from them is also appreciated!

Our Nomis newsletter has been featured in the Campaign Monitor Gallery and here's what David Greiner had to say about it:

"The design team behind Nomis have been at it again, this time with a fantastic looking monthly newsletter. We featured their launch email design a few months back and we're equally as impressed by their newsletter design.
As well as promoting their own products, the newsletter also includes a competition, customer feedback and an interesting concept called the 'control freak' scheme. This unique program aims at getting the customers themselves to contribute to the design direction of future products.
Cool concept and cool newsletter."

Here are some more recent newsletters we have produced for our international clients:

Blest bras email newsletter design
Nomis email newsletter design
Xtend Life email newsletter design
Hello Media email newsletter design
Yes, the last one is ours! If you would like to receive our newsletter please let us know!

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