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Oceania Trade Link are Australia’s leading importer and distributor of homewares and kitchenware and we were recently chosen to develop their new identity and branding. The project also includes stationary and a new sparkling website - but more on that later!

Above you can see the chosen new logo design. The brief was to develop a contemporary and modern logo that reflected the company - without using any usual cliches for links, global and trade, and not to use anything kitchenware specific as the company will shortly be expanding to offer additional products!

We therefore designed the logo to consist of many separate components that all link together visually to create a whole shape - this was to reflect the nature of the company, importing and distributing a variety of individual products.

We, and more importantly, the client love this new direction, but we want to know what you think too!

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Labels: Branding, Oceania Trade Link