We're a Brisbane website design and print design company. And this is our latest work, news and ramblings. Enjoy.

Tuesday, May 29, 2007

Blest bras Postcards
Postcard Design
We've just finished a quick print design project for Blest bras, creating some postcard flyers to promote their maternity range. These are double sided and printed on a standard stock with no print finishes or varnishes, ensuring a very cost effective marketing tool whilst still looking great.

Related
Nicky Lee Branding
Blest bras Catalogue - Blog
Blest bras Ecommerce Website
Blest bras Catalogue - Our Work

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Friday, May 25, 2007

Nomis Booklet

We've recently designed and produced customisable booklets and informaton packs for Nomis. Another piece of print design that we love, not just for the design but also for the functionality it provides the client.

The booklets are designed to act as a pocket-sized sales tool, consisting of individual "postcards" which are drilled and joined by a bronze screw in the corner. This allows for Nomis to quickly and cost effectively customise the booklets to their day to day requirements and allow for easy updates and new page additions.

We've got lots more work underway for Nomis, including a 24 page print catalogue and brochure currently at the printers! More information and pictures coming soon.

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Monday, May 21, 2007

State of Origin Posters
State of Origin
We've pulled out all the stops with this one. Nomis are an official licensee of the State of Origin series and have launched a special edition series of football boots to coincide with the series.

We have devised a campaign titled "show your true colours" and we will be designing material to support this as the weeks unfold.

Our involvement started with the organisation of the athletes, Willie Mason and Michael Crocker, and the respective photo shoots which we art-directed. We have some fantastic shots, courtesy of Brisbane photographer Damien Bredberg.

Then just 24 hours from the photography being completed we have designed and completed instore posters and point of sale which will be on display on Wednesday to coincide with the first game in the State of Origin Series. Usually we would spend a little longer on the concept creation but due to player availability we had to pull out all the stops.

For the initial poster please click read more below and keep an eye out in your local sports store for our poster designs for Nomis.

State of Origin Poster Design

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Wednesday, May 16, 2007

Email Marketing
Are you considering email marketing? Not sure where to start?

As we have recently been receiving a lot of interest in our email marketing service we have put this little article together to show off some of our recent email newsletter designs.

An effective newsletter design is not just a great big ad for your business or your products. It should include information of interest and of value to the recipient, whether or not they use your services or buy your products.

Why is email marketing so popular with our clients? Well, because:

- It is much cheaper than other forms of marketing
- It offers a high return for a relatively low investment
- It can be delivered instantly and at a set time on a set day
- It lets you send your message direct to your target audience
- It's easy to track
- Full reporting allowing you to see how effective your newsletter has been
- Most people check their email regularly
- Automatic subscribing and unsubscribing capabilities
- And we do great designs too!

Of course, we like to think we do a good job for our clients and below are some examples of recent email campaigns we have created. We've even had a little bit of industry recognition for some. Of course, we prefer the praise from our clients for delivering great campaigns but a pat on the back from them is also appreciated!

Our Nomis newsletter has been featured in the Campaign Monitor Gallery and here's what David Greiner had to say about it:

"The design team behind Nomis have been at it again, this time with a fantastic looking monthly newsletter. We featured their launch email design a few months back and we're equally as impressed by their newsletter design.
As well as promoting their own products, the newsletter also includes a competition, customer feedback and an interesting concept called the 'control freak' scheme. This unique program aims at getting the customers themselves to contribute to the design direction of future products.
Cool concept and cool newsletter."

Here are some more recent newsletters we have produced for our international clients:

Blest bras email newsletter design
Nomis email newsletter design
Xtend Life email newsletter design
Hello Media email newsletter design
Yes, the last one is ours! If you would like to receive our newsletter please let us know!

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Friday, May 11, 2007

Chapman Holmes
Chapman Holmes Manchester Caterers
As a result of our recent impressive improvements in our search engine page rankings, we are delighted to welcome on board to the Hello Media client list, Chapman Holmes, a specialist event and wedding caterer based in Manchester, UK.

Using our proven search engine optimisation techniques we have been commissioned to weave some magic on their current site. We will be keeping their current design but rebuilding the site and implementing the techniques as we go.

It's great to have another UK based business get in touch after hearing about our complete range of website design services. We may be based in Brisbane, on the other side of the world, but it seems our reputation travels well.

Chapman Holmes also strengthens our work in the hospitality industry, joining clients such as Rocco Forte Hotels, Hurricane Restaurants and Purple Olive caterers.

Related Info
Chapman Holmes
Search Engine Optimisation
Purple Olive

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Wednesday, May 9, 2007

BodyGuard Max
Body Guard Max Logo
We have now completed work on the brand redevelopment of BodyGuard, the New Zealand based supplement company.

Hello Media was approached by BodyGuard to help re-position their brand and products for a new marketing initiative that would involve branding, label and packaging design, brochure design, a consumer focused website and an ecommerce website. Of course we were only too happy to get involved. Our experience on a similar branding project for Xtend-Life Natural Supplements obviously came in handy.

Body Guard Max Website DesignBodyGuard's flagship product is BodyGuard Max a Selenium and anti-oxidant supplement that protects the body and immune system from potentially harmful free radicals. It is the official supplement of the Canterbury Crusaders, a New Zealand rugby team that features world stars like Richie McCaw and Dan Carter. These guys swear by the supplement helping them to recover from training and matches, so it can't be too bad!

Body Guard Max Website DesignThe previous market positioning of BodyGuard was very research based and was only really known about through word of mouth throughout New Zealand. Our brief was to position the brand as "if you take one antioxidant supplement, you should be taking BodyGuard Max", showcasing that these supplements are taken by professional athletes, because they work! Of course they wanted a much more visually appealing brand too that would have global appeal.

Body Guard Max Website DesignWe wanted to make a much more engaging brand and to help achieve this the site features a variety of video testimonials from the athletes, the founder of BodyGuard and members of the general public giving their honest feedback on the products.

We're just waiting for some final supplement bottles to be sent over to us and we will then add some pictures of the bottles and labels. We've really modernised their labels using foiling and metallic inks, sending the visual appeal through the roof but more importantly really adding some value to their products and repositioning the brand nicely.

Related Info
www.bodyguardmax.com
Web Design
Ecommerce Websites

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Thursday, May 3, 2007

Celebrity Interviews
Celebrity Interviews
Here's a quick logo we put together for an online collection of celebrity interviews. A simple design execution that works well. Happy client, happy us.

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Tuesday, May 1, 2007

Search Engine Optimisation
It's been over a month since we relaunched our website with a focus on optimising the site for the search engines and improving our Google page ranking.

And the results have been amazing. As the optimisation is an ongoing process we still expect improving results, especially in the hotly contested key phrase searches, where the results have not been as good as these:

Brisbane Web Design Company - 4th
Product Photographer Brisbane - 1st
Copywriter Brisbane - 5th
Editing Brisbane - 1st
Proofreading Brisbane - 3rd
Brisbane Email Marketing - 13th

The success of the search engine optimisaton has resulted in traffic increasing to our site by 400%. Now that can't be bad for business can it?!

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