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Wednesday, March 28, 2007

Article: If Architects Had to Work Like Web Designers!
Dear Mr. Architect:

Please design and build me a house. I am not quite sure of what I need, so you should use your discretion. My house should have somewhere between two and forty-five bedrooms. Just make sure the plans are such that the bedrooms can be easily added or deleted. When you bring the blueprints to me, I will make the final decision of what I want. Also, bring me the cost breakdown for each configuration so that I can arbitrarily pick one.

Keep in mind that the house I ultimately choose must cost less than the one I am currently living in. Make sure, however, that you correct all the deficiencies that exist in my current house (the floor of my kitchen vibrates when I walk across it, and the walls don't have nearly enough insulation in them).

As you design, also keep in mind that I want to keep yearly maintenance costs as low as possible. This should mean the incorporation of extra-cost features like aluminum, vinyl, or composite siding. (If you choose not to specify aluminum, be prepared to explain your decision in detail.)

Please take care that modern design practices and the latest materials are used in construction of the house, as I want it to be a showplace for the most up-to-date ideas and methods. Be alerted, however, that kitchen should be designed to accommodate, among other things, my 1952 Gibson refrigerator.

To insure that you are building the correct house for our entire family, make certain that you contact each of our children, and also our in-laws. My mother-in-law will have very strong feelings about how the house should be designed, since she visits us at least once a year. Make sure that you weigh all of these options carefully and come to the right decision. I, however, retain the right to overrule any choices that you make.

Please don't bother me with small details right now. Your job is to develop the overall plans for the house: get the big picture. At this time, for example, it is not appropriate to be choosing the color of the carpet.

However, keep in mind that my wife likes blue.

Also, do not worry at this time about acquiring the resources to build the house itself. Your first priority is to develop detailed plans and specifications. Once I approve these plans, however, I would expect the house to be under roof within 48 hours.

While you are designing this house specifically for me, keep in mind that sooner or later I will have to sell it to someone else. It therefore should have appeal to a wide variety of potential buyers. Please make sure before you finalize the plans that there is a consensus of the population in my area that they like the features this house has. I advise you to run up and look at my neighbor's house he constructed last year. We like it a great deal. It has many features that we would also like in our new home, particularly the 75-foot swimming pool. With careful engineering, I believe that you can design this into our new house without impacting the final cost.

Please prepare a complete set of blueprints. It is not necessary at this time to do the real design, since they will be used only for construction bids. Be advised, however, that you will be held accountable for any increase of construction costs as a result of later design changes.

You must be thrilled to be working on as an interesting project as this! To be able to use the latest techniques and materials and to be given such freedom in your designs is something that can't happen very often. Contact me as soon as possible with your complete ideas and plans.

PS: My wife has just told me that she disagrees with many of the instructions I've given you in this letter. As architect, it is your responsibility to resolve these differences. I have tried in the past and have been unable to accomplish this. If you can't handle this responsibility, I will have to find another architect.

PPS: Perhaps what I need is not a house at all, but a travel trailer. Please advise me as soon as possible if this is the case.

(Author unknown)


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Tuesday, March 20, 2007

Article - Writing for the Web
We stumbled over this article recently A Rant (Mostly) About Web Content by Keith Robinson, which bought a wry smile.

In this article we give you an overview of the differences between writing for the web and writing for a print publication. Many people don't realise what a difference this makes to the success of your website, so this is one of the reasons why we have a qualified and dedicated copywriter, editor and journalist on board. We know how important it is!

The three main guidelines for writing for the web are:

  • Be compact and to the point

  • Write for scannability

  • Use hypertext to split up long information into multiple pages

  • So, how is writing for the web different to writing on paper?

    Reading from computer screens is about 25 per cent slower than reading from paper. People don't want to read a lot of text from computer screens, so you should write 50 per cent less text than usual. Users don't like to scroll down endlessly long pages, which is another reason to keep pages short. (This page, obviously, is the exception to that rule. After all, we're trying to help you!)

    On the web you will need to split long documents into a number of shorter pages that are linked together. This means your users will not be presented with long pages of information that they don't want to trawl through.

    A website is not like a printed publication in that you cannot guarantee where a user will enter your website. You can also not assume that they will move through your site in a lineat order as they would if they were reading, say, a book. They can enter at any page and move between pages as they chose. As such, every page will need to be independent and explain its topic without assuming the user has seen any of the other pages in the website.

    Keep in mind that users may not have the necessary knowledge to understand or use a page. Proving a link to background or explanatory information will help.

    Always put the most important information at the top of the page, as users do not like to scroll through lots of text in search of your key "point".

    Always remember that web users are generally impatient and critical. They have chosen to visit your website because they have something they need to do or find, and they want to find the information quickly. Write in a style to allow users to do this.

    Credibility is important on the web. Trust is rapidly lost if you use subjective claims or boastful statements like "best design studio in Brisbane". Avoid "marketese" and use a more objective style.

    To increase the credibility of your pages, link to other sites that contain supporting or relevant information.

    Compared to many forms of print media, the web is informal and immediate in nature. Users appreciate an informal writing style.

    Users will rely on scanning text to determine it's meaning and content. You should avoid using clever headings that have no real meaning, as users may miss important information if they skip past non-informative heading.

    Simpler is always better. Long sentences and confusing words are harder to understand online than in print.

    The web is a fluid medium. Print is not. Pages should be updated to reflect any relevant changes. Credibility will suffer if articles show incorrect or out of date information.

    Don't feel you can crack the perfect web copy on your own? Contact us and let one of our trained writers do it for you. You'll be amazed at what a difference it will make!
    Email: hello@hellomedia.com.au

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