We're a Brisbane website design and print design company. And this is our latest work, news and ramblings. Enjoy.

It seems a time to be welcoming new clients!

Mad Gecko, a Caloundra and Brisbane based business, provide an online administration system for sporting organisations, packed full of features designed to help grassroots sports save money, reduce volunteer hours, communicate with their members, raise revenue and much more.

We are thrilled to be involved with Mad Gecko and our first steps are to create engaging content for their corporate website, targeting top-level sporting organisation members to educate and excite them about the great products Mad Gecko can provide.

So our copywriter and editor has donned her sporting cap and of course, showing true loyalty to our own "team of clients", it is a Nomis cap! (When she's not looking we'll grab a photo!)

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Copywriting and Editing

Labels: Content Writing, Copywriting, Editing, Mad Gecko

Yes, we know, it's been a while since our last post... I'm thinking of employing someone just to make sure all our latest news gets posted!

The branding for Bellevue Beauty Salon and Training Academy is progressing well. The print side is almost complete with a full company rebrand including logo, stationary, brochures, prospectus, appointment cards etc.

The digital side is still a couple of weeks away from completion but we will keep updates coming.

Bellevue Beauty is a fantastic example of the full creative service we offer our clients. The project so far includes:

Logo design & branding
Stationary
Salon brochure
School prospectus
Salon & School websites
Email marketing
Signage
School & Salon tote bags
Copywriting & editing

They are definately keeping us busy! Just the way we like it.

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Branding and Corporate Identity
Web Design
Print Design
Copywriting and Editing

Labels: Bellevue Beauty, Branding, Content Writing, Website Design

We stumbled over this article recently A Rant (Mostly) About Web Content by Keith Robinson, which bought a wry smile.

In this article we give you an overview of the differences between writing for the web and writing for a print publication. Many people don't realise what a difference this makes to the success of your website, so this is one of the reasons why we have a qualified and dedicated copywriter, editor and journalist on board. We know how important it is!

The three main guidelines for writing for the web are:

Be compact and to the point

Write for scannability

Use hypertext to split up long information into multiple pages

So, how is writing for the web different to writing on paper?

Reading from computer screens is about 25 per cent slower than reading from paper. People don't want to read a lot of text from computer screens, so you should write 50 per cent less text than usual. Users don't like to scroll down endlessly long pages, which is another reason to keep pages short. (This page, obviously, is the exception to that rule. After all, we're trying to help you!)

On the web you will need to split long documents into a number of shorter pages that are linked together. This means your users will not be presented with long pages of information that they don't want to trawl through.

A website is not like a printed publication in that you cannot guarantee where a user will enter your website. You can also not assume that they will move through your site in a lineat order as they would if they were reading, say, a book. They can enter at any page and move between pages as they chose. As such, every page will need to be independent and explain its topic without assuming the user has seen any of the other pages in the website.

Keep in mind that users may not have the necessary knowledge to understand or use a page. Proving a link to background or explanatory information will help.

Always put the most important information at the top of the page, as users do not like to scroll through lots of text in search of your key "point".

Always remember that web users are generally impatient and critical. They have chosen to visit your website because they have something they need to do or find, and they want to find the information quickly. Write in a style to allow users to do this.

Credibility is important on the web. Trust is rapidly lost if you use subjective claims or boastful statements like "best design studio in Brisbane". Avoid "marketese" and use a more objective style.

To increase the credibility of your pages, link to other sites that contain supporting or relevant information.

Compared to many forms of print media, the web is informal and immediate in nature. Users appreciate an informal writing style.

Users will rely on scanning text to determine it's meaning and content. You should avoid using clever headings that have no real meaning, as users may miss important information if they skip past non-informative heading.

Simpler is always better. Long sentences and confusing words are harder to understand online than in print.

The web is a fluid medium. Print is not. Pages should be updated to reflect any relevant changes. Credibility will suffer if articles show incorrect or out of date information.

Don't feel you can crack the perfect web copy on your own? Contact us and let one of our trained writers do it for you. You'll be amazed at what a difference it will make!
Email: hello@hellomedia.com.au

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Copywriting and Editing

Labels: Articles, Content Writing

Xtend-Life's website is now live! After working on the rebrand of Xtend-Life, phase 1 of their website redevelopment is complete.

The redesign of the website included a full usability study into the navigation and content of the site, with one main aim of improving how quickly and easily people could find information and available products.

Phase 2 of the website will involve the addition of improved customer features such as back orders, order tracking, an account section and further functionality to improve the user's experience.

After launch the site statistics showed more pages were being viewed and users were spending longer on the website.

Xtend-Life really are experts in the field of natural supplements, and in being so, have an incredible amount of information regarding each supplement and health condition.

We looked at ways of taking this content and breaking it into managable sections but keeping overviews that are comprehensive enough for the average user. This allowed us to make bite size content and let's the user go as "deep" into the site as they like to easily find further information.

Because of this indepth content it was important that the navigation and usability of the site worked effortlessly. By adding quick links from all the pages to different health conditions and products we allowed the user quick and easy access to relevant information and products. This also allowed returning customers to find their product in one mouse click, rather than 4 on the old site.

Working in line with the new branding we developed for Xtend-Life the website was kept clean, modern and specifically designed to target a growing American market. The website was also designed to lift the company's market position from "local New Zealand product" to "International brand" to sit alongside the global elite supplement brands.

Check out their new website at www.xtend-life.com



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Xtend-LIfe Ecommerce Website

Labels: Content Writing, Websites, Xtend-Life