State of Origin Posters - 2
Regular readers may remember our recent posting showing off the Nomis State of Origin posters we produced (including organising and art directing the athlete photo shoots, artworking, retouching and production).
While we and Nomis love the outcome, this wasn't the first direction we developed. Our original concept was to try and capture the passion of the State of Origin and highlight the divide that appears between NSW and Queensland. It really is like a sporting war and we wanted to reflect that in a campaign titled "Show your true colors".
So, sometimes good ideas don't make the cut but we thought it would be a good insight into the design process to show how we conceptualise an idea for presentation.
As you can see below, working quickly and roughly we are able to create a mock-up poster design that allows us to visually demonstrate the direction and discuss the campaign concept through with the client.
Related Info
Our Work - Nomis
Nomis Campaigns
Print Design
While we and Nomis love the outcome, this wasn't the first direction we developed. Our original concept was to try and capture the passion of the State of Origin and highlight the divide that appears between NSW and Queensland. It really is like a sporting war and we wanted to reflect that in a campaign titled "Show your true colors".
So, sometimes good ideas don't make the cut but we thought it would be a good insight into the design process to show how we conceptualise an idea for presentation.
As you can see below, working quickly and roughly we are able to create a mock-up poster design that allows us to visually demonstrate the direction and discuss the campaign concept through with the client.
Related Info
Our Work - Nomis
Nomis Campaigns
Print Design
Labels: Nomis, Poster Design, Print, Print Design, State of Origin
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9:12 AM
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