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Regular readers may remember our recent posting showing off the Nomis State of Origin posters we produced (including organising and art directing the athlete photo shoots, artworking, retouching and production).

While we and Nomis love the outcome, this wasn't the first direction we developed. Our original concept was to try and capture the passion of the State of Origin and highlight the divide that appears between NSW and Queensland. It really is like a sporting war and we wanted to reflect that in a campaign titled "Show your true colors".

So, sometimes good ideas don't make the cut but we thought it would be a good insight into the design process to show how we conceptualise an idea for presentation.

As you can see below, working quickly and roughly we are able to create a mock-up poster design that allows us to visually demonstrate the direction and discuss the campaign concept through with the client.



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Labels: Nomis, Poster Design, Print, Print Design, State of Origin

We've pulled out all the stops with this one. Nomis are an official licensee of the State of Origin series and have launched a special edition series of football boots to coincide with the series.

We have devised a campaign titled "show your true colours" and we will be designing material to support this as the weeks unfold.

Our involvement started with the organisation of the athletes, Willie Mason and Michael Crocker, and the respective photo shoots which we art-directed. We have some fantastic shots, courtesy of Brisbane photographer Damien Bredberg.

Then just 24 hours from the photography being completed we have designed and completed instore posters and point of sale which will be on display on Wednesday to coincide with the first game in the State of Origin Series. Usually we would spend a little longer on the concept creation but due to player availability we had to pull out all the stops.

For the initial poster please click read more below and keep an eye out in your local sports store for our poster designs for Nomis.

Labels: Nomis, Point of Sale, Print, State of Origin