We're a Brisbane website design and print design company. And this is our latest work, news and ramblings. Enjoy.

Monday, April 30, 2007

Body Guard Max
Bodyguard, the official supplement of the Crusaders
Following on from our recent success with Xtend-Life Natural Supplements we have picked up another client in the vitamins and supplement industry, also based in New Zealand.

Body Guard Max is a Selenium based supplement that protects the body and immune system from potentially harmful free radicals. It is the official supplement of the Canterbury Crusaders rugby team in New Zealand, taken daily by the likes of Dan Carter and Richie McCaw.

We were approached by Froojoo, the distribution and marketing company for Body Guard Max, to give the whole brand a facelift and new direction.

We have been working on branding, label designs, a new consumer and ecommerce website design and supporting print brochures to re-position their products and change their marketing direction.

The fruits of this new project will be launching hopefully next week, so we look forward to bringing you some more news and visuals shortly.

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Monday, April 16, 2007

Photography: Select Model Shoot
Whilst searching through our file back-ups I found some test photography for a shoot back in 2003 for the Select Model website.

Before Australia and Hello Media, I was the Art Director for Box, a creative agency in London. One of the many great accounts was Select Model Management.

I have to admit it was a little daunting at first, working with some of the most photographed UK models but it was a fantastic day and great experience.

It's a shame to let these photos hide away on the back-up discs!






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Thursday, April 5, 2007

Website - JJ de Ranitz

We've just launched a small flash and html website for Dutch, Brisbane based photographer, and our good friend, JJ de Ranitz.

The site showcases Jaap's diversity behind the camera, featuring a selection of portfolios across architecture to fashion. We think his work is definately worth checking out!

Related Info
Web Design
www.jjderanitz.com

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Monday, March 19, 2007

Website - Xtend-Life
Xtend-Life's website is now live! After working on the rebrand of Xtend-Life, phase 1 of their website redevelopment is complete.

The redesign of the website included a full usability study into the navigation and content of the site, with one main aim of improving how quickly and easily people could find information and available products.

Phase 2 of the website will involve the addition of improved customer features such as back orders, order tracking, an account section and further functionality to improve the user's experience.

After launch the site statistics showed more pages were being viewed and users were spending longer on the website.

Xtend-Life really are experts in the field of natural supplements, and in being so, have an incredible amount of information regarding each supplement and health condition.

We looked at ways of taking this content and breaking it into managable sections but keeping overviews that are comprehensive enough for the average user. This allowed us to make bite size content and let's the user go as "deep" into the site as they like to easily find further information.

Because of this indepth content it was important that the navigation and usability of the site worked effortlessly. By adding quick links from all the pages to different health conditions and products we allowed the user quick and easy access to relevant information and products. This also allowed returning customers to find their product in one mouse click, rather than 4 on the old site.

Working in line with the new branding we developed for Xtend-Life the website was kept clean, modern and specifically designed to target a growing American market. The website was also designed to lift the company's market position from "local New Zealand product" to "International brand" to sit alongside the global elite supplement brands.

Check out their new website at www.xtend-life.com



Related Info
Ecommerce Websites
Xtend-LIfe Ecommerce Website

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