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The Xtend-Life rebrand included repackaging the 18 supplement products in their range. With a brief to create a simple, stylish and clinical product we used colour branding across ranges (within the entire range) and used metallic inks and gold foiling to hit the mark.

The change has completely revitalised the shelf appeal of the products, increasing visual appeal to match the quality of the products.

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Packaging Design
Xtend-LIfe Packaging

Labels: Packaging, Xtend-Life

Xtend-Life's website is now live! After working on the rebrand of Xtend-Life, phase 1 of their website redevelopment is complete.

The redesign of the website included a full usability study into the navigation and content of the site, with one main aim of improving how quickly and easily people could find information and available products.

Phase 2 of the website will involve the addition of improved customer features such as back orders, order tracking, an account section and further functionality to improve the user's experience.

After launch the site statistics showed more pages were being viewed and users were spending longer on the website.

Xtend-Life really are experts in the field of natural supplements, and in being so, have an incredible amount of information regarding each supplement and health condition.

We looked at ways of taking this content and breaking it into managable sections but keeping overviews that are comprehensive enough for the average user. This allowed us to make bite size content and let's the user go as "deep" into the site as they like to easily find further information.

Because of this indepth content it was important that the navigation and usability of the site worked effortlessly. By adding quick links from all the pages to different health conditions and products we allowed the user quick and easy access to relevant information and products. This also allowed returning customers to find their product in one mouse click, rather than 4 on the old site.

Working in line with the new branding we developed for Xtend-Life the website was kept clean, modern and specifically designed to target a growing American market. The website was also designed to lift the company's market position from "local New Zealand product" to "International brand" to sit alongside the global elite supplement brands.

Check out their new website at www.xtend-life.com



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Ecommerce Websites
Xtend-LIfe Ecommerce Website

Labels: Content Writing, Websites, Xtend-Life

We are very happy to announce the new account of Xtend-Life Natural Supplements. We won a 3 way game of rock paper scissor to claim the account - well actually it was a three way pitch, but we're sure we would have prevailed at rock paper scissor too!

We will be intially working on a complete rebrand and then delivering it across their company including stationery, packaging, product labelling, product photography and an ecommerce website.

Based in New Zealand, Xtend-Life adds to the growing list of our international clients. We're exited, not just about working with Xtend-Life but also the possibility to see snow - we're still waiting for some in Brisbane!

Labels: Xtend-Life