What we do for Xtend-Life
Xtend-Life Branding
Xtend-Life wanted a younger, more energetic brand that would improve their marketing positioning and open up new markets and sales.
We had the following aims when we set out to create the new Xtend-Life brand:
A more modern looking logo that would appeal to a wider market
Representation of nature
Unique
The final result works well on a number of levels. We designed a unique logo font to enable uniqueness and with the "mark" of the logo (the shape which sits above the words), we not only created a form made of up natural elements, but created a "X" to fit with "Xtend-Life".
The finishing touches to this mark saw the addition of the inner negative area in the middle of the mark that created an "inner X". This was to reflect the company's philosophy of taking natural supplements and giving benefits to yourself from within.
We also devised a new strapline for Xtend-Life. Previously the company used "Leading the way in health and longevity", which didn't really fit with the new direction Xtend-Life were taking. "Love life. Live longer" perfectly captures the essence of the brand.
For a before and after look at the Xtend-Life brand, take a look in our blog.
Relevant websites:
www.xtend-life.com
Want to know more? Inspired? Why not drop us an email or give us a call to talk about your project.
The Work
Take a peek at some of the work we have completed for Nomis:
Overview
Branding
Ecommerce website
Packaging